Director, Bureau of Marketing, Communications Branding and Design, PLCB pay range
Commonwealth of Pennsylvania · class code 02399
- Class code
- 02399
- Pay scale group
- ST 10
- Pay unit
- Year
- Bargaining unit
- A3
- State
- Pennsylvania
- The Commonwealth of Pennsylvania published pay range for Director, Bureau of Marketing, Communications Branding and Design, PLCB is $89,996 to $136,842 per year.
- Commonwealth of Pennsylvania Office of Administration keys this classification as class code 02399.
- This is the range the plan authorises, not the salary of any individual employee.
Class specification
The Commonwealth job specification for this class is published by Commonwealth of Pennsylvania Office of Administration. The passages below are quoted from it as published, not paraphrased, and cut to their opening sentences; the full specification is the authority on duties and qualifications. It was last revised 06/15/2009.
What the state says the job is
This is highly responsible professional and managerial work in planning, directing and coordinating the marketing, communications, branding and design programs for the sale of wine and spirits in the Pennsylvania Liquor Control Board (PLCB). The employee in this job develops and manages a portfolio of comprehensive marketing plans to promote the selection of wine and spirits available in PLCB Wine and Spirit Stores. Work involves formulating and implementing departmental policy and proposing legislative changes regarding the advertisement of wine and spirits; and developing, implementing, and managing the advertising strategy, from a business, sales, and technical perspective.
Examples of the work
Directs the marketing, advertising and branding programs and initiatives for the PLCB. Formulates departmental policy and proposes legislative changes regarding the advertisement and sale of wine and spirits in Pennsylvania. Formulates policies and procedures for the marketing program and branding initiative. Directs marketing, advertising, e-commerce, graphic arts, and store layout design functions. Develops new marketing concepts, evaluates statistical reports, and utilizes concepts and information in initiating and implementing methods to increase sales while ensuring consistency with the mission of PLCB.
Quoted from the Commonwealth job specification, read 2026-10-21.
Where this comes from
Commonwealth of Pennsylvania Office of Administration publishes this figure in Classification and Pay Plan (online, current annual salary ranges). Every number on this page is read from that document; nothing is estimated, modelled or averaged.
The Commonwealth also links this class code to its own job title and specification. That page is the official description of the classification; this page publishes its pay range.
The listed pay scale is available in the Commonwealth's current ST schedule.