PLCB Marketing Analyst 1 pay range
Commonwealth of Pennsylvania · class code 02331
- Class code
- 02331
- Pay scale group
- ST 06
- Pay unit
- Year
- Bargaining unit
- A3
- State
- Pennsylvania
- The Commonwealth of Pennsylvania published pay range for PLCB Marketing Analyst 1 is $53,008 to $80,646 per year.
- Commonwealth of Pennsylvania Office of Administration keys this classification as class code 02331.
- This is the range the plan authorises, not the salary of any individual employee.
Class specification
The Commonwealth job specification for this class is published by Commonwealth of Pennsylvania Office of Administration. The passages below are quoted from it as published, not paraphrased, and cut to their opening sentences; the full specification is the authority on duties and qualifications. It was last revised 03/27/2015.
What the state says the job is
This is professional analytical work assisting in the development of strategic marketing initiatives or enacting tactical marketing programs within the PLCB. An employee in this job assists in creating, reviewing, analyzing, and revamping various marketing initiatives for the agency’s retail initiative. Strategic marketing work involves participating in data gathering and analysis, analyzing potential recommendations, and developing communications, promotions, and marketing materials consistent with the agency’s message. Work may also involve independently performing tactical marketing duties such as writing or editing point of sale, print, or broadcast media; communicating promotional themes across internet based media; and developing and editing store plan-o-grams.
Examples of the work
• Writes narration and dialogue for radio, television, or internet based advertisements. • Writes creative copy for promotional items such as billboards, advertisements, free standing inserts, or in-store point-of-sale (POS) materials. • Reviews and suggests revisions to promotional material provided by contractors. • Interacts directly with consumers via on-line media. • Utilizes various computer programs to manage data. • Develops and edits store specific plan-o-grams using specialized software. • Reviews promotional messages, in-store promotional items, POS materials, and shelf talkers for adherence to agency policy.
Minimum qualifications
• Successful completion of the PLCB Marketing Analyst Trainee training program; or • One year of professional marketing, advertising, or merchandising experience and a bachelor’s degree; or • An equivalent combination of experience and training.
Quoted from the Commonwealth job specification, read 2026-10-21.
Where this comes from
Commonwealth of Pennsylvania Office of Administration publishes this figure in Classification and Pay Plan (online, current annual salary ranges). Every number on this page is read from that document; nothing is estimated, modelled or averaged.
The Commonwealth also links this class code to its own job title and specification. That page is the official description of the classification; this page publishes its pay range.
The listed pay scale is available in the Commonwealth's current ST schedule.