Director of E-Commerce, PLCB pay range
Commonwealth of Pennsylvania · class code 02386
- Class code
- 02386
- Pay scale group
- ST 10
- Pay unit
- Year
- Bargaining unit
- A3
- State
- Pennsylvania
- The Commonwealth of Pennsylvania published pay range for Director of E-Commerce, PLCB is $89,996 to $136,842 per year.
- Commonwealth of Pennsylvania Office of Administration keys this classification as class code 02386.
- This is the range the plan authorises, not the salary of any individual employee.
Class specification
The Commonwealth job specification for this class is published by Commonwealth of Pennsylvania Office of Administration. The passages below are quoted from it as published, not paraphrased, and cut to their opening sentences; the full specification is the authority on duties and qualifications. It was last revised 09/03/2021.
What the state says the job is
This is administrative and professional work in the oversight, direction, and management of e-commerce for the Pennsylvania Liquor Control Board (PLCB). The employee in this job oversees strategic planning, policy development, and management of online sales and e-commerce marketing functions. Work involves directing the analysis of e-commerce transactions and reviewing recommendations for improvement to enhance the online customer experience and profit margins; directing website technical structure, content, promotions, and performance efforts to positively impact e-commerce metrics; increasing the quantity of traffic to the e-commerce website through search engine optimization analyses; directing research and analysis of online sales trends and the impact to policies and processes that affect online sales of the agency; and advising senior agency executives and directors with data drive ...
Examples of the work
• Directs the development of e-marketing strategies and policies. • Directs the development and preparation of policies and procedures relating to the online purchase of liquor and alcohol through the PLCB. • Reviews Return on Investment analyses of e-commerce programs. • Directs and oversees the collection and analysis of data on customer behavior and shopping trends for online shopping. • Directs and oversees the research into online customer service trends, problems, or opportunities. • Leads cross functional teams in determining root cause analyses to issues affecting online sales and oversees the respective mitigation efforts.
Minimum qualifications
• Five years of professional e-commerce, sales, marketing, or fulfillment experience that includes developing or directing digital marketing strategies, and a bachelor’s degree; or • Three years of professional e-commerce, sales, marketing, or fulfillment experience that includes developing or directing digital marketing strategies, and a master’s degree; or • An equivalent combination of experience and training.
Quoted from the Commonwealth job specification, read 2026-10-21.
Where this comes from
Commonwealth of Pennsylvania Office of Administration publishes this figure in Classification and Pay Plan (online, current annual salary ranges). Every number on this page is read from that document; nothing is estimated, modelled or averaged.
The Commonwealth also links this class code to its own job title and specification. That page is the official description of the classification; this page publishes its pay range.
The listed pay scale is available in the Commonwealth's current ST schedule.