Tourism Marketing Specialist I pay range
Commonwealth of Kentucky · class code 20001574
- Class code
- 20001574
- Pay grade
- 12
- Pay unit
- Month
- Alternate ranges
- 3
- State
- Kentucky
- The Commonwealth of Kentucky published pay range for Tourism Marketing Specialist I is $3,036 to $4,857 per month, spanning every alternate range the plan defines.
- Kentucky publishes an entry rate and a midpoint for each pay grade, not a maximum, so the upper figure on this page is the grade midpoint.
- That works out to about $36,426 to $58,282 a year at full time.
- Kentucky Personnel Cabinet keys this classification as class code 20001574.
- The plan defines 3 alternate ranges for this class, so the rate depends on which criteria an employee meets.
- This is the range the plan authorises, not the salary of any individual employee.
Alternate ranges
| Range | Entry | Midpoint | Basis |
|---|---|---|---|
| Range 37.5-hour week | $3,036 | $4,553 | per month |
| Range 40-hour week | $3,238 | $4,857 | per month |
| Range Hourly | $18.68 | $28.02 | per hour |
Which alternate range applies is set by the plan's own criteria (experience, certification or assignment). The criteria text lives in the source document.
Class specification
The Personnel Cabinet class specification for this class is published by Kentucky Personnel Cabinet. The passages below are quoted from it as published, not paraphrased, and cut to their opening sentences; the full specification is the authority on duties and qualifications. It was last revised 12/16/2023.
What the state says the job is
Performs beginning level work in the production of tourism advertising and/or travel promotion material for the Commonwealth; and performs other duties as required.
Examples of the work
Assists with planning and designing various promotional materials such as print ads, web ads, brochures, signage, digital signage, social media, and TV ads. Learns to write promotional copy to carry out marketing themes for tourism and travel promotion literature. Travels to various areas of the Commonwealth to facilitate the writing of promotional materials. Suggests photographs which best illustrate the theme of the various promotional efforts. May contribute theme ideas for promotional campaigns. UNIQUE PHYSICAL REQUIREMENTS: Any unique physical requirements necessary to perform the duties of a specific position will be listed on the individual position description, if applicable.
Minimum qualifications
EDUCATION: Graduate of a college or university with a bachelor's degree. EXPERIENCE, TRAINING, OR SKILLS: NONE Substitute EDUCATION for EXPERIENCE: NONE Substitute EXPERIENCE for EDUCATION: Experience in marketing, advertising sales and/or copywriting or promotional sales will substitute for the required college on a year-for-year basis. Current or prior military experience will substitute for the required college on a year-for-year basis.
Quoted from the Personnel Cabinet class specification, read 2026-10-21.
Where this comes from
Kentucky Personnel Cabinet publishes this figure in Classified and Unclassified 37.5 and 40-Hour Salary Schedule, effective September 16, 2026. Every number on this page is read from that document; nothing is estimated, modelled or averaged.
Job titles and their pay grades come from the Job Specification Search, joined to the salary schedule.