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PLCB Marketing Analyst 3 pay range

Commonwealth of Pennsylvania · class code 02333

$69,086 to $104,959 per year$69,086$104,959MINIMUM · MIDPOINT $87,022 · MAXIMUM

Published per year range, Commonwealth of Pennsylvania

Class code
02333
Pay scale group
ST 08
Pay unit
Year
Bargaining unit
A3
State
Pennsylvania

Class specification

The Commonwealth job specification for this class is published by Commonwealth of Pennsylvania Office of Administration. The passages below are quoted from it as published, not paraphrased, and cut to their opening sentences; the full specification is the authority on duties and qualifications. It was last revised 03/27/2015.

What the state says the job is

This is professional and supervisory work in overseeing the development, implementation, and review of strategic and tactical marketing initiatives within the PLCB. An employee in this job is responsible for supervising the creation, review, analysis, and revamping of various marketing initiatives for the agency’s retail initiative. Work includes overseeing the analysis of marketing and sales data to devise unique communications, promotions, advertisements, presentations, visuals, or other marketing related materials; the development of various marketing materials and programs designed to communicate to consumers across various media platforms; and the analysis and review of the effectiveness and impact of marketing programs upon retail sales.

Examples of the work

• Oversees and directs the analytical review of product category performance, shelf placement strategies, and other in-store merchandising efforts. • Oversees internet based marketing initiatives that interact directly with consumers. • Reviews and directs the creation of promotional messages across multiple media platforms, in-store promotional items, point-of-sale (POS) materials, and shelf talkers. • Directs the coordination of marketing efforts to ensure adequate supply of product or staff are in place prior to launching promotional efforts.

Minimum qualifications

• One year as a PLCB Marketing Analyst 2; or • Three years of professional marketing, advertising, or merchandising experience and a bachelor’s degree; or • An equivalent combination of experience and training.

Quoted from the Commonwealth job specification, read 2026-10-21.

Where this comes from

Commonwealth of Pennsylvania Office of Administration publishes this figure in Classification and Pay Plan (online, current annual salary ranges). Every number on this page is read from that document; nothing is estimated, modelled or averaged.

The Commonwealth also links this class code to its own job title and specification. That page is the official description of the classification; this page publishes its pay range.

The listed pay scale is available in the Commonwealth's current ST schedule.

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