PLCB Marketing Analyst 2 pay range
Commonwealth of Pennsylvania · class code 02332
- Class code
- 02332
- Pay scale group
- ST 07
- Pay unit
- Year
- Bargaining unit
- A3
- State
- Pennsylvania
- The Commonwealth of Pennsylvania published pay range for PLCB Marketing Analyst 2 is $60,538 to $92,010 per year.
- Commonwealth of Pennsylvania Office of Administration keys this classification as class code 02332.
- This is the range the plan authorises, not the salary of any individual employee.
Class specification
The Commonwealth job specification for this class is published by Commonwealth of Pennsylvania Office of Administration. The passages below are quoted from it as published, not paraphrased, and cut to their opening sentences; the full specification is the authority on duties and qualifications. It was last revised 03/27/2015.
What the state says the job is
This is advanced professional analytical work in the development, implementation, and review of strategic and tactical marketing initiatives within the PLCB. An employee in this job is responsible for creating, reviewing, analyzing, and revamping various marketing initiatives for the agency’s retail initiative. Work includes analyzing marketing and sales data to devise unique communications, promotions, advertisements, presentations, visuals, or other marketing related materials; developing various marketing materials and programs designed to communicate to consumers across various media platforms; analyzing and reviewing the effectiveness and impact of marketing programs upon retail sales; and/or supervising lower level analytical and technical work.
Examples of the work
• Writes, produces, and promotes internet based marketing initiatives that interact directly with consumers. • Ensures consistency of promotional messages across multiple media platforms, in-store promotional items, point-of-sale (POS) materials, and shelf talkers. • Coordinates marketing efforts with internal PLCB staff to ensure adequate supply of product or staff are in place prior to launching promotional efforts. • Participates in the planning, designing, and reviewing of new store openings, site selections, upgrades, consolidations, and refurbishments.
Minimum qualifications
• One year as a PLCB Marketing Analyst 1; or • Two years of professional marketing, advertising, or merchandising experience and a bachelor’s degree; or • An equivalent combination of experience and training.
Quoted from the Commonwealth job specification, read 2026-10-21.
Where this comes from
Commonwealth of Pennsylvania Office of Administration publishes this figure in Classification and Pay Plan (online, current annual salary ranges). Every number on this page is read from that document; nothing is estimated, modelled or averaged.
The Commonwealth also links this class code to its own job title and specification. That page is the official description of the classification; this page publishes its pay range.
The listed pay scale is available in the Commonwealth's current ST schedule.