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PLCB Marketing Analyst Trainee pay range

Commonwealth of Pennsylvania · class code 02330

$46,827 to $70,592 per year$46,827$70,592MINIMUM · MIDPOINT $58,710 · MAXIMUM

Published per year range, Commonwealth of Pennsylvania

Class code
02330
Pay scale group
ST 05
Pay unit
Year
Bargaining unit
A3
State
Pennsylvania

Class specification

The Commonwealth job specification for this class is published by Commonwealth of Pennsylvania Office of Administration. The passages below are quoted from it as published, not paraphrased, and cut to their opening sentences; the full specification is the authority on duties and qualifications. It was last revised 03/27/2015.

What the state says the job is

This is entry level training work in the development of professional marketing programs within the PLCB. An employee in this job participates in on-the-job training to develop understanding and competence in marketing initiatives for the PLCB. Work includes participating in work groups focusing on store renovations and placement, advertising and promotions, branding, or writing or editing ad copy. Work may also include participating in the analytical review of proposed marketing initiatives or after event reviews and participating in in-store merchandising and plan-o-gram efforts. Employees in this job will work with a more experienced analyst or supervisor, but as learning progresses, employees will participate in more complex assignments with greater independence. Training and development activities are directed by a higher level Marketing Analyst who monitors employees for progress.

Examples of the work

• Participates in on-the-job and formal training programs. • Drafts narration and dialogue for radio, television, or internet based advertisements. • Drafts creative copy for promotional items such as billboards, advertisements, free standing inserts, or in-store point of sale materials. • Utilizes various computer programs to manage data. • Develops and edits store specific plan-o-grams using specialized software. • Assists in the review of sales and other data in order to determine the impact of promotional activities and determine the return on investments. • Assists in providing analytical review of promotional events in order to provide critical feedback on results.

Minimum qualifications

• A bachelor’s degree; or • An equivalent combination of experience and training.

Quoted from the Commonwealth job specification, read 2026-10-21.

Where this comes from

Commonwealth of Pennsylvania Office of Administration publishes this figure in Classification and Pay Plan (online, current annual salary ranges). Every number on this page is read from that document; nothing is estimated, modelled or averaged.

The Commonwealth also links this class code to its own job title and specification. That page is the official description of the classification; this page publishes its pay range.

The listed pay scale is available in the Commonwealth's current ST schedule.

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